From Weekend Market to National Distribution Big Mozz, a premium frozen mozzarella brand that originated as a weekend market stall at Smorgasburg in New York, has scaled to over 4,500 grocery stores across the U.S., including Whole Foods, Wegmans, Sprouts, and Harris Teeter. Since launching in 2023, the brand has grown 4x year over year.
The expansion capitalizes on sustained consumer demand for convenient, higher-quality frozen comfort foods. Mozzarella remains the most consumed cheese in the U.S., accounting for roughly one-third of all cheese consumption, according to USDA data. Mozzarella sticks specifically have seen 48% growth in social conversations and rank as the #3 most ordered item on DoorDash, according to 2025 trend reports.
Ingredient-First Approach Big Mozz differentiates itself through its use of 100% whole milk mozzarella aged 21 days and avoids unnecessary fillers or additives. The brand's lineup includes Original Mozzarella Sticks and Mozzarella Nuggets, both designed to cook in 5-7 minutes in an air fryer or 10-12 minutes in an oven.
CEO Matt Gallira identified the frozen category as an opportunity for premium products that don't sacrifice quality for convenience. The brand's core positioning centers on delivering an indulgent eating experience without shortcuts.
Why It Matters
For operators and retailers, Big Mozz represents a segment shift toward premium frozen snacks that command higher margins while meeting consumer expectations for ingredient transparency and taste quality. As frozen mozzarella products trend upward in both foodservice and retail channels, the category's maturation suggests sustained growth opportunities for brands that emphasize quality over pure convenience.
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Written by FBM Publications Editors